Lumen Bangkok Udomsuk Station

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Lumen Bangkok Udomsuk Station

Location: Sukhumvit 103 Rd, Next to Udomsuk BTS station, Bang Na, Bangkok | Property Type: Boutique Hybrid Hotel (4-Star)
Total Screens: 103 (1 Common Area + 102 In-Room) | Avg. Nightly Rate: $60–$90 USD
Annual Occupancy: 81% | Guest Mix: 90% International (Western-dominated) • 10% Thai/Regional

Venue Overview

Lumen Bangkok Udomsuk Station, launched in 2024 by Cross Hotels & Resorts, redefines urban hospitality with its “destination-centric” design. Nestled at the doorstep of BTS Udomsuk Station 110, it blends historical Bangkok charm with modern tech-savvy amenities. The hotel targets millennials, digital nomads, and business travelers seeking connectivity, offering:

Rooftop infinity pool with city skyline views and saltwater system.
Co-working spaces + boardrooms for remote professionals.
Local immersion via curated “Our Routes” guides to Udomsuk Walk night market and Train Night Market Srinakarin 810.
Proximity to BITEC Bangna (business/events), Mega Bangna mall, and Suvarnabhumi Airport (28-min drive).

Unique Traffic Advantage:
250+ daily walk-ins (tour groups, co-working visitors, airport-transit guests).

Screen Inventory

Screen Type	Quantity	Strategic Locations	Content Reach
Common Area DOOH	1	1. Main Lobby	Guests during check-in/out • Co-workers • Poolside relaxation
In-Room TVs	102	All guest rooms & suites	Captive audience with smart streaming

Audience Profile

Segment	Share	Behavior & Preferences
Western Tourists	50%	Tech-savvy • Explores night markets • Uses BTS for sightseeing
Digital Nomads	30%	Works from co-working spaces • Seeks long-stay options • High app usage
Business Travelers	15%	Attends BITEC events • Values airport proximity • Dines at Luminous restaurant
Thai Staycationers	5%	Weekenders • Prefers rooftop pool & game room (darts/board games)

Demographic Highlights:

70% aged 25–45 • 85% use hotel app for services.
Top markets: USA, UK, Australia, Germany.

Performance Highlights

Peak Engagement Times:

Screen Location	On Windows	Audience State
Lobby	24h	Tour groups • Airport shuttle arrivals
In-Room TVs	24h	Post-exploration unwind

Content Synergy:

Ads integrate with hotel’s digital ecosystem: “Our Routes” reward maps, event boards, and airport shuttle booking tablets.
Localized flavors: Promotions for Luminous restaurant’s Mango Sticky Rice Ice Cream (featuring Udomsuk’s famed Mae Thong Kham mangoes).

Audience Loyalty:

4.6/5 average rating for “location + tech amenities”.
35% repeat guests (notably digital nomads on extended stays).

Why Advertise Here?

Hybrid Hospitality Advantages:

Tech-Forward Environment:
Smart TVs + app-integrated services → seamless ad-to-booking conversion for travel/retail.
Transit Hub Capture:
Screens intercept guests during BTS/airport transits → ideal for hyper-local deals (mall shuttles, night markets).
Co-Working Dwell Time:
Nomads spend 6+ hours daily in lounge → high-exposure B2B ads (e.g., SaaS, coworking memberships).
Premium Context:
Rooftop pool ads paired with sunset views → luxury brand elevation.

Ideal Campaigns:

Travel: Airport transfers • Tour packages • BTS tourism passes
Tech: Co-working apps • Smart device launches
F&B: Night market food tours • Luminous restaurant promotions
Retail: Mega Bangna/Central Bangna shopping offers

“Lumen illuminates Bangkok’s future – capture guests where digital nomadism meets urban exploration.”

Activation Tip:
Sync elevator ads with BTS schedules (e.g., mall shuttle promos at 3 PM) and pool ads with sunset cocktails!

Ready to target 90% international guests? Leverage Cross Hotels’ destination-centric audience — inquire about co-branded “Our Routes” campaigns.

International Tourists

USA, UK, Australia, Germany

Class: Boutique Hotel
Room Numbers: 102
Common Place Screens: 1
Average Nightly Price: $60-90
81% Occupancy rate throughout the year

1-12 Months

(Time Duration) Every pleasure is to be welcomed and every pain avoided. Maximize every Impact.

Benefits:

Lumen Bangkok Udomsuk Station offers 103 DOOH screens across its tech-forward 4-star property, strategically positioned at BTS Udomsuk Station. Capturing 90% international guests—digital nomads, business travelers, and market-exploring tourists—screens dominate high-traffic zones like the lobby, co-working lounge, and infinity pool. Unique content synergy with the hotel’s "Our Routes" local guides and transit-focused ecosystem drives engagement for travel, tech, and F&B brands. Premium touchpoints and BTS connectivity make it ideal for campaigns targeting urban explorers during decision moments.

Class: Boutique Hotel
Room Numbers: 102
Common Place Screens: 1
Average Nightly Price: $60-90
81% Occupancy rate throughout the year