International Tourists
UK, Germany, USA, Australia
Cross Vibe Bangkok Sukhumvit
Cross Vibe Bangkok Sukhumvit
Location: Sukhumvit Soi 52, On Nut BTS, Bangkok | Class: Boutique Lifestyle Hotel (4-Star)
Total Screens: 269 (3 Common Area + 266 In-Room) | Avg. Nightly Rate: $60–$90 USD
Annual Occupancy: 74% | Guest Mix: 90% International • 10% Thai/Regional
Venue Overview
Cross Vibe Bangkok Sukhumvit (opened 2017, rebranded under Cross Hotels & Resorts) is a tech-forward urban retreat steps from On Nut BTS Station. It merges industrial-chic design with resort amenities—saltwater pool, co-working spaces, and Yan Spa—catering to millennials, digital nomads, and business travelers. The hotel thrives as a transit hub for guests exploring Terminal 21, Udomsuk Walk night markets, and BITEC Bangna.
Key Traffic Drivers:
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500m from On Nut BTS (free tuk-tuk shuttle) + Tesco Lotus Market, 7-Eleven, and street food stalls.
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Proximity to corporate zones (BITEC) and Suvarnabhumi Airport (28-min drive).
Screen Inventory
| Screen Type | Quantity | Strategic Locations | Content Reach |
|---|---|---|---|
| Common Area DOOH | 3 | Building 1: Lobby + Elevator Bay Building 2: Lobby |
Guests during check-in/out • Tour groups • Co-working visitors |
| In-Room TVs | 266 | All rooms & suites (inc. studios/1-2BR) | Captive audience with smart streaming |
Performance Highlights
Peak Engagement Times:
| Location | High-Traffic Windows | Audience State |
|---|---|---|
| B1 Lobby | 3–7 PM (check-in) • 8–10 AM (check-out) | Airport transits • Agoda/Booking.com arrivals |
| B1 Elevator Bay | 7–9 AM • 5–8 PM | Guests accessing pool/co-working |
| B2 Lobby | 10 AM–2 PM | Tour group assembly • Café 4K diners |
| In-Room TVs | 8–11 PM | Post-exploration relaxation |
Content Synergy:
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Ads integrate with hotel’s digital ecosystem: “Our Routes” local guides, co-working booking tablets, and shuttle schedules.
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Localized impact: Promotions for Café 4K (Thai-Western fusion) and W District night market align with guest behaviors.
Audience Loyalty:
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4.3/5 average rating for “location + cleanliness” • 35% repeat guests (notably digital nomads).
Audience Profile
| Segment | Share | Behavior |
|---|---|---|
| Western Tourists | 50% | Budget-savvy • Explores night markets • Uses BTS |
| Digital Nomads | 30% | 6+ hr/day in co-working spaces • Books long stays |
| Business Travelers | 15% | BITEC event attendees • Values airport proximity |
| Thai Staycationers | 5% | Weekend families • Seeks pool/SPA access |
Demographics:
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70% aged 25–45 • 85% use hotel app for services.
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Top markets: UK, Germany, USA, Australia.
Why Advertise Here?
Hybrid Hospitality Advantages:
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Transit Hub Dominance:
Screens intercept guests during BTS/airport transits → ideal for hyper-local deals (mall shuttles, tour desks). -
Co-Working Captivity:
Nomads spend 6+ hours daily in lounge → high-exposure B2B ads (e.g., SaaS, coworking subscriptions). -
Extended Stays:
Avg. 3-night dwell time → 3x+ room ad recall. -
Budget-Conscious Luxury:
$60–$90 rates attract value-driven yet high-spending travelers → F&B/retail conversion potential.
Ideal Campaigns:
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Travel: Airport transfers • BTS tourism passes • BITEC event promotions
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Tech: Co-working apps • Smart travel gear
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F&B: Café 4K promotions • Night market food tours
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Retail: Tesco Lotus/7-Eleven convenience bundles
“Where urban pulse meets boutique calm—capturing guests from BTS rush to rooftop serenity.”
Activation Tip:
Sync lobby screens with check-in peaks (3–7 PM) for tour/event ads, and elevator screens with co-working hours (9 AM–5 PM) for productivity brands!
Ready to leverage 269 screens? Inquire about co-branded “Our Routes” campaign integrations.
- Class: Boutique Hotel
- Room Numbers: 266
- Common Place Screens: 3
- Average Nightly Price: $60-90
- 85% Occupancy rate throughout the year
1-12 Months
(Time Duration) Every pleasure is to be welcomed and every pain avoided. Maximize every Impact.Benefits:
Cross Vibe Bangkok Sukhumvit leverages 269 DOOH screens (3 common area + 266 in-room) at its twin-tower 4-star property near On Nut BTS Station. Dominated by 90% international guests—millennials, digital nomads, and business travelers—screens capture high-traffic moments in lobbies, elevator bays, and rooms during transit, co-working, and leisure hours. Unique content synergy with the hotel’s "Our Routes" guides and tech ecosystem drives engagement for travel, F&B, and urban lifestyle brands. Ideal for campaigns targeting value-driven explorers at key decision points between BTS adventures and rooftop relaxation.
- Class: Boutique Hotel
- Room Numbers: 266
- Common Place Screens: 3
- Average Nightly Price: $60-90
- 85% Occupancy rate throughout the year
Related Projects:
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